About EXEL

Born from a lifetime in elite sport and
over 25 years of daily training and competition, EXEL is more than a brand — it’s a vision, a mindset, a promise to all athletes in pursuit of performance.

Designed to support every player on their path to success, EXEL becomes a true partner, walking alongside you through every challenge, every step forward — on that demanding road filled with sacrifice, resilience, and the pursuit of greatness.

EXEL embodies speed, control, and power —all in service of a single goal: the relentless pursuit of EXCELLENCE. Nothing is left to chance. Every product,
every detail, every decision is the result of precise, thoughtful design.


A philosophy that drives us forward.
A commitment that pushes us higher.
A standard that elevates everything we do.

Our core values:

  • Trust

    A brand that supports players in every detail.

  • Innovation

    Advanced, technical products designed for efficiency.

  • Identity

    Every athlete becomes an ambassador of Excellence.

  • Aesthetic

    Minimalist design, strong visual impact, premium finish.

  • Ambition

    Created for those who aim higher.

  • Excellence

    Indesign, in material, in performance

EXEL is built for those who push theirlimits.For those who demand more.For those who chase the power of excellence.Used by competitors. Built for EXCELLENCE.

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